Maximizing the impact of your qualitative research: from insight to action 

Let’s start with some basic recommendations you should consider   Share widely: Distribute your results and insights among your colleagues and stakeholders to have more impact on the research you do and to hear their thoughts and feedback Be transparent: When sharing, clearly explain your research process – from recruiting participants to performing the analysis. […]

A journey into the heart of viesure’s design team: Our 5 principles for work and collaboration

Our team lead Guillermo has had quite a bit of hiring to do, and you can read more about his journey in this article here. Obviously, such a change requires new ways of working together, like figuring out how to coordinate projects and communicate effectively. We also tested and organized new ways to conduct meetings, […]

Collaborative analysis of research data: the art of generating actionable insights

As this will be the most challenging and time-consuming part of all, we want to share our approach and how it evolved along the way and provide some advice for you. There is still room for improvement. However, we have found a process that has proven to be quite effective compared to our initial efforts. […]

Conducting user interviews

Set up   Since we’re 4 steps into our research adventure, here’s what we expect you’ve already made happen: You’ve worked out a research plan and have topics you’d like to learn more about 💪 You’ve already figured out that you’ll do this best by doing user research 🥸 You’ve sorted out how to recruit […]

User research: the art of preparation

Design your study   First, if you want to do research (and your goal is not to publish a research paper), you should know what you’re trying to find out and why. This is what we’ll call a research plan. A good research plan is a prerequisite for doing good user research. It provides everyone […]

Navigating initial challenges and how we did get the ball rolling

Our first questions were: How to best reach our customers and get them to agree to interviews? How might we minimize the effort and maximize the benefit, given that we are all busy in our day-to-day business? 1. Defining a process & evaluating training options   Recognizing that many of us had limited experience with […]

Unlocking success: our ongoing user research adventure

We hope to inspire and help you avoid common pitfalls when starting with product discovery. To provide valuable insights on this broad topic, we will cover everything from the organizational challenges, setup, interviewing, analysis, and sharing insights. Today, we start with ‘Why’ and explain the reasons why we embarked on our journey of continuous discovery […]