Narrative – how to understand users through storytelling

Nowadays, we find ourselves overwhelmed by jargon that’s hard to keep up with (what on earth does “Delulu” mean?). As the Millennial that I am, I see no other choice but to rely on the terms I understand and use fluently (low-key flexing, but OK). However, if we look back at how these terms have […]

How to survive expanding your design team

And then, like an angel sent from above, your boss approaches you and grants you your deepest wish – to build your own design team! Like-minded designers to collaborate with, explore new design challenges with and finally, to put to rest that age old question…why did Avatar, the highest-grossing film in history, use such a […]

losleben – When redesign takes you back to basics

The points mentioned in this article are nothing but a summary of extensive research around the users’ goals and behaviour, branding, business KPIs, and marketing communication strategy which were used to come up with what losleben has been released to be.   This article is aimed at anyone who is interested in UX & UI […]